December 9, 2011


Above: the fake family of (real) talent patiently waits for their sequence. This was the girl's first shoot ever. She was way pumped.

On Wednesday, I helped coordinate an all-day shoot for a client's brand video. It was the first time I had contributed so much to a single project of that scale: I concepted, wrote, storyboarded, presented, cast, and sourced props and wardrobe. I made lists of lists. I double-confirmed schedules. I had dreams the night before of missing props, unshot sequences, jaded child actors.

The actual day went off without a hitch. Everyone arrived on time, looked great, and totally delivered. We even finished about an hour early.

And now I want to do it all over again.